All posts by Silvija Travel Tips

U.S. Travel’s IPW Returns to Las Vegas May 10-14, 2021 – Silvija Travel Tips

The U.S. Travel Association has announced that its annual trade show, IPW, will next be held in Las Vegas May 10-14, 2021. This year’s IPW, scheduled to convene in Las Vegas on May 30, 2020, was forced to be cancelled due to the coronavirus pandemic.

The previously scheduled 2021 host city, Chicago, agreed to step aside for next year and will assume the host mantle in 2025.

“This is incredibly welcome good news amid the serious challenges facing the travel industry, the country and the world,” said U.S. Travel Association President and CEO Roger Dow. “Cancelling this year’s IPW was difficult though clearly necessary call and our future host cities came together to achieve a win-win outcome for the future of the event.”

Dow continued: “As we look to recover from this health emergency and the resulting economic crisis, it is fitting that we will be able to hold IPW in Las Vegas, a city that epitomizes the economic power of travel and tourism. We are deeply grateful to Chicago, which had one of the most successful IPWs in recent memory as a first-time host in   2014, for their flexibility, generosity and collaborative spirit.”

Other future host sites—Orlando in 2022, San Antonio in 2023, and Los Angeles in 2024—remain unchanged.

IPW is the country’s leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. At IPW, travel buyers (including international tour operators, wholesalers and receptive operators) meet face-to-face with sellers of U.S. travel product (representing accommodations, destinations, attractions, retail, transportation companies and more), transacting business that would otherwise be generated only through an exhaustive number of around-the-world trips.

Another serendipity from the reshuffling of dates: IPW 2021 will be held in the newly constructed West Hall of the Las Vegas Convention Center.

“Thank you to the leadership at the U.S. Travel Association for inviting Las Vegas to host its IPW 2021 trade show,” said Steve Hill, CEO/President of the Las Vegas Convention and Visitors Authority. “Like many of our industry colleagues, we are anxious to   contribute to the travel and tourism recovery efforts, and know that IPW bringing travel trade decision-makers from across the globe together is an important step in that process.”

“Brand USA is honoured to serve as the Premier Sponsor for the U.S. Travel Association’s IPW. As the nation’s destination marketing organization, IPW offers Brand USA the biggest stage and brightest lights to showcase our collective success to a global network of key industry stakeholders,” said Christopher Thompson, Brand USA President and  CEO. “We look forward to the opportunity to reconnect with industry friends and remind the world about all of the diverse destinations and amazing experiences across the   United States. We will see you back in Las Vegas in 2021.”

“This important decision was a collaboration between U.S. Travel and Choose Chicago. Having the privilege of hosting IPW in June of 2025 in Chicago will be a tremendous opportunity for us and our partners,” said David Whitaker, President and CEO of Choose Chicago. “Equally important, we look forward to travelling to Las Vegas next year to continue our partnership and engagement with the global travel community.”Download Media


Portugal announces COVID-19 lockdown exit plan – Silvija Travel Tips

Thursday 30th April 2020, Portugal announced its lockdown exit plan – the first stage of which will begin on Monday 4th May 2020. In a televised address, the Prime Minister in Portugal spoke to the nation to lift the state of emergency, which is in place up to May 2nd May 2020, and communicate a roadmap to be reviewed every 15 days.  

This roadmap is based on three important dates:
May 4th, May 18th and June 1st. A number of important measures will also be kept in place, including the compulsory wearing of masks in several public spaces, such as on public transport.  

Below you see the most relevant steps for each stage:  

Monday 4th May 2020  
Opening of small businesses with less than 200 square meters
Opening of hairdressers (< 200m2) by appointment
Opening of bookstores Opening of golf courses and tennis/ paddle facilities Opening of automobile stands              

Monday 18th May 2020  
Opening of stores with less than 400 square meters
Opening of restaurants, cafés and outdoor cafés (new rules for which will be published on Saturday, May 2nd May 2020)
Opening of museums, palaces and libraries  

Monday 1st June 2020  
Opening of shopping centres
Opening of cinemas and theatres    

The following measures will apply in all stages:  
Hygiene etiquette and social distancing
Mandatory use of masks indoors (public transportation, retail stores, services etc)
Maximum capacity per 100 m2 = 5 people   Amidst the current Covid-19 Pandemic,

Portugal has created a “Clean & Safe” stamp of approval which will be awarded to tourist companies that are compliant with hygiene and cleaning requirements for the prevention and control of Covid-19 and other possible infections.  

Companies that are registered with the National Tourist Authority will be able to request this stamp. Once a company has passed the quality standards, they can display their stamp on their premises and online.


flyExclusive Streamlines Jet Club Membership – Silvija Travel Tips

flyExclusive, a leading provider of premium private jet charter travel, is redefining private charter aviation with a completely redesigned Jet Club membership programme. The revamped program gives flyers even greater access to flyExclusive’s floating fleet of nearly 60 light to heavy Citation jets, backed by the highest safety standards in the industry. With flyExclusive’s industry-leading efficiency and price points significantly below the market competition, Jet Club delivers unmatched value for members and opens the skies to flyers of all types, from seasoned private travellers to those who only considered commercial before.

Launched in early 2020, Jet Club is a new kind of private aviation relationship: a partnership built on flyExclusive’s decades of knowledge and expertise in the industry to give members control, reliability and consistency in their private travel. With more flyers wary of flying commercial due to the COVID-19 pandemic, flyExclusive’s Jet Club allows them to meet their critical travel needs with aircraft held to the highest standards for cleanliness and sanitation and access to the best possible hourly rates, both during the pandemic and after it subsides.

“For years, we have been disrupting the private charter industry with a singular private charter experience,” says Jim Segrave, founder of flyExclusive parent company LGM Enterprises. “Now, as we recognize the need to get America flying again and understand passengers’ priorities to limit exposure to themselves and their families to COVID-19, we are offering our unparalleled service at rates that best other charter programs by as much as 40%.”

The streamlined Jet Club program allows flyers to buy into two program tiers to meet their unique flying needs: Fly Club program and Exclusive Club program. Members receive guaranteed availability to a large fleet and a premium flight experience whenever and wherever they choose to fly. Funds never expire as long as the account remains active. Members simply select the right level of membership based on their annual flight usage without having to join at a prescribed number of hours or shares like most programmes. Once an initial deposit is made, funds are immediately available to book flights at the best rates available anywhere on the market.

“We launched Jet Club with the goal of introducing a program that went above and beyond traditional jet cards or fractional ownership to offer a simple, easy way to fly private,” says Segrave. “In a post-COVID world, as the country opens up for business, flyers are placing a higher priority on how they fly. Regardless of whether flyers travel for luxury or business, Jet Club has a plan that works for them.”

Those interested in learning more about the Jet Club program or seeing how they can participate can email or call 833-FLY-CLUB.

About flyExclusive

flyExclusive is an owner/operator with services provided across North America, Caribbean, Central America, South America and now extending to Europe, Asia and beyond. Built on decades of industry experience in fleet logistics and management, the company maintains point-to-point fleet operations, proprietary quoting technologies and operational expertise in delivering safe, reliable and competitive solutions for its customers. flyExclusive is ARGUS Platinum and Wyvern Wingman certified and executes in accordance with a fully integrated SMS platform in its maintenance and operations.

To learn more, visit

omidoru daigu sodinimas _ Silvija Travel Tips

Dar vienas savaitgalis, dar viena graži ir saulėta diena Dubline. Aš ir vėl užsiimu mažais sodininkystės darbeliais, kurie man labai prie dūšios, aš tiesiog relaksuoju. Šį sykį darau gerą darbą – persodinu gana paaugusius pomidorų daigus. Pietinėje daržo pusėje padėjau specialų maišą su žemėmis , kuris skirtas augalų auginimui jame, nereikia jokios lysvės ir pasodinau jame 3 pomidorų daigus. Tikiuosi gero derliaus, o kaip procesas vyks- parodysiu vėliau. ‪

New models and technology in the MICE industry – Silvija Travel Tips

By Charo Trabado:

Up to this point, we have overcome catastrophes of many kinds: climate, security, political conflicts, etc., of which we have recovered rapidly and professionally. The situation we are facing today would have been hard to imagine a month ago and we must rise to the challenge, demonstrating our adaptability as the strong and united industry that we are.

Focusing on the MICE industry, which is my expertise, I’ve come to the conclusion that our way out of this crisis should be focused on two concepts: business models and technology.

Model adaptability

Regarding business models, trade shows will have to decrease in terms of the number and origin of their assistants. Boutique events should gain preference at a national level, sustainable and ensuring the health of its participants, later they will grow and internationalize more and more as we leave this situation behind. Yet, of course, there will be changes that we incorporate in these times that might be here to stay!

Technology and change

Technology will play a fundamental role in this process of change. There are many technologies that are going to change the present and the future of the sector, although particularly and to give more focus to the current problem, I would like to focus on four:

  • Big Data, which allows us to segment our potential customers and better understand what needs they have.
  • Virtual reality and augmented reality, with unlimited potential for our sector, particularly in areas of interactivity, we can facilitate greater participation and inclusion of customers that will add value to our brand.
  • Robotics, it gives us a large number of applications that allow us to provide the user with greater comfort, capture their attention as a customer, provide entertainment, and allow the user to participate more actively, increasing the positive impact of said activity.
  • Smart cities, which are emerging as a necessary city model for residents and visitors, with reduced emissions, increased renewable energy, application of communication technologies, improvements in transport networks, and much more.

Hope for the sector

I would like to send a message of optimism to the great global community that is the tourism sector, which brings people joy, unites citizens worldwide and generates sustainable jobs and wealth: We will become more united than ever and we will travel again with much more desire!

At MITM Events we continue to work with enthusiasm and with the confidence that we will emerge stronger from this situation. We continue to bet on the business model that has led us to continue being a benchmark in our sector for more than 30 years and to remain faithful to our motto “Quality Oriented Trade Shows”.

Ambassador-Designate of Thailand to Sweden visits Tourism Authority of Thailand (TAT) Stockholm Office – Silvija Travel Tips

On the 10th March 2020, H.E. Mrs Kanchana Patarachoke, Ambassador-Designate of Thailand to Sweden, and the Royal Thai Embassy’s staff visited Tourism Authority of Thailand (TAT) Stockholm Office. 

Ambassador Patarachoke and her delegates were welcomed by Ms Erblap Sriprirom, Director of Tourism Authority of Thailand (TAT) Stockholm Office, Mr Mongkol Wattaro, Assistant Director of the TAT Stockholm Office, and TAT staff. 

During this occasion, the Royal Thai Embassy’s and TAT’s representatives also had opportunities to exchange views and explore ways to co-operate with each other in promoting Thai tourism and culture in Sweden and Latvia.

H.E. Mrs. Kanchana Patarachoke, Ambassador-Designate of Thailand to Sweden, and Royal Thai Embassy’s staff visited Tourism Authority of Thailand (TAT) Stockholm Office.

Source: Tanya Tingstam, Royal Thai Embassy Stockholm

India Outbound MICE Tourism Market – Silvija Travel TipS

India Outbound Meetings, Incentives, Conferences and Exhibitions (MICE) tourism market size is set to surpass US$ 11 billion by 2026.

Highlighted with 4 tables and 129 figures, this 175-pages report “India Outbound MICE Tourism Market: Focus on MICE Trips, Spending, 30 Countries Data, Insights, Analysis, Opportunities, Growth Potential and Forecasts to 2026” is based on comprehensive research of the entire India outbound MICE tourism market. The report offers the most up-to-date industry data on the actual market situation and future outlook for the India outbound MICE tourism market. The report provides historical market data for 2014 – 2019, and forecasts from 2020 till 2026.

The report uses data and analysis to discuss potential lucrative opportunities, current and future trends related to India outbound MICE tourism flow, spending, and main destination markets. The report provides a clear insight into current and future tourism developments of the India outbound MICE tourism market. Furthermore, this report uses a country-focused analysis to explore the India outbound MICE tourism market. A detailed country-wise analysis of the market is provided, covering a total of 30 nations. Drivers and the restraints are studied in detail to better understand the market and to understand the future growth scope of the market.

The Report Analyses the Market Based on Countries and Presents the Forecast in Terms of Value and Volume for the Next Six Years. Countries Covered in the Report Include:

  • Singapore
  • Thailand
  • United States
  • Australia
  • China
  • Japan
  • New Zealand
  • Sri Lanka
  • Taiwan
  • Nepal
  • Cambodia
  • Mauritius
  • Canada
  • Philippines
  • Myanmar
  • Malaysia
  • Turkey
  • Oman
  • Qatar
  • United Arab Emirates (UAE)
  • Bahrain
  • Saudi Arabia
  • Kuwait
  • Egypt
  • Germany
  • United Kingdom
  • Italy
  • Netherlands
  • France
  • Switzerland

Key Topics Covered in the Report:

  • The Market Size of the India Outbound MICE Tourism with Six Years Forecast
  • Provides Comprehensive Insights on the Latest India Outbound MICE Travelers Visitation with Six Years Forecast
  • Detailed Market Share Assessment of the India Outbound MICE Tourism Market
  • Thoroughly Evaluates Market Share of the India Outbound MICE Travelers Visitation
  • Includes a Detailed Analysis of the India Outbound MICE Tourism Spending in the 30 Countries
  • Detailed Insights of the India Outbound MICE Travelers Visitation to the 30 Countries
  • Detailed Information about the Major Factors Influencing the Market Growth and Challenges within the Industry

The Report Helps Answer the Following Questions:

  • What is the current size of the overall India outbound MICE tourism market? How much will this market be worth from 2020 to 2026?
  • How many Indian MICE tourists visit globally?
  • Which country has the highest MICE tourists visit by the Indian people?
  • What are the market shares of the India outbound MICE tourism visitation and market?
  • What are the main drivers and restraints in the India outbound MICE tourism market?
  • How will the industry evolve during the forecast period 2020 – 2026?

Source: Research and Markets – Global Newswire

ILTM Cannes – Silvija Travel Tips

ILTM Cannes 2019 was held over 4 Days, 70,000 Meetings, 6000 Travel Industry Professionals, over 100 VIP Media, 1885 Exhibitors, 1850 Buyers and countless events and networking.

As always, Cannes’ main drag, La Croisette became the venues for parties, entertainment, award ceremonies, The Travel and Leisure Women in Travel breakfast, The ILTM official party, and many more individual social gatherings for exhibitors and buyers alike. The hub of the show – Le Palais des Festivals et des Congrès hosted the event itself and its opening session, the Global Forum.

ILTM Cannes also hosted over 70 of the world’s most influential travel editors from publications that are the voice of luxury travel to their high-net-worth readers around the world and there were other VIP media who attended independently. Exhibitors are given the opportunity to brief them through speed networking and briefings plus one-to-one meetings organised over the course of the week.

Winston Chesterfield of Barton Consulting presented at this year’s Leaders Lunch where some 50 industry CEOs met to hear how the ecosystem of travel is a new way of covering everything about travel that is not lodging and transport. The WealthX report highlighted how the total spend on activities, food, drink and entertainment is some $1.54trillion a year and concluded that if luxury travel were a country, its value would mean it would be within the world’s top 15 economies.

The ecosystem of travel developed into the theme of this year’s event, with participants showing how sustainability, conscious travel, culture, and the environment take the front of the stage for most luxury travel brands and also the traveller into the new decade. Albert Herrera SVP Global Product Partnerships at Virtuoso travel presented their trends to the media, showing that in general 48% of their client’s rate preserving natural and cultural heritage as important, 39% want experiences that benefit local people and the economy and 41% expect to adopt environmentally friendly practices. Top of “what matters to travellers” is culture, accommodation, food, new experiences and activities/atmosphere.

Michelle Woodley, President of Preferred Hotels & Resorts, expanded on how important ILTM is to their business year on year. “We have been coming to ILTM for more than 15 years, and every year we have more and more demand from our hotels to attend. But the reason we really like to be there is that it’s a great place to see a lot of buyers from around the world, I’m always really surprised at how many buyers outside of the European region come to this show”.

Carolyn Kremins, President of Skift supported the right mix of meetings with socialising that makes ILTM so special. “I love ILTM, this is one of my most favourite events to be at. It’s a great way to get business done over good meetings, great drinks and nightlife all combined in one. ILTM is special because it’s a mix of all of the great things coming together in one, good business and good fun – quite exhausting but in the best possible way.”

ILTM also provides journalists with endless news and introductions to luxury travel brands that they might not ever meet or know about. Anna Chernikova of L’Official Russia said “ILTM is the most important opportunity to gather news about the entire industry. I plan the following 12 months according to what I hear and learn from interviews and briefings.”

As part of the conscious travel theme, this year’s RETREAT on the show floor created a respite area for participants to experience to seek some downtime which ranged from a Six Senses massage to a SHA Wellness brain analysis, Yoga Nidra offered instantaneous deep rest and relaxation and Canyon Ranch presented relaxing reiki and there was also an excellent sports physicist to help get people moving. Denise Bruzzone of Canyon Ranch in the US commented, “It was our first time here and we wanted to capture the worldwide appetite for wellness. I was really surprised by the number of buyers especially from new markets for us, specifically the US, France and Spain.”

Paul Dhadda of Exquisite Travel Group in the US attended ILTM as a buyer and tried several sessions; “You never get a chance to reset yourself during an exhibition such as this, you are up late at night and early in the morning, so I came here and picked up a few tips and a little recovery – it was an amazing opportunity. I had my spine realigned by a specialist and was given tips on how to stretch more. I felt a sense of calmness after the session, so I am good to go again back to the show floor”.

Alison Gilmore, Portfolio Director of the ILTM Portfolio concluded: “The overwhelming support from the industry for ILTM demonstrates the real value of the show for luxury travel business. We are already looking forward to ILTM Cannes 2020 and a new decade of continuing to work with our partners and support their business opportunities, business growth and ultimately their business relationships.”

ILTM Cannes 2020 takes place 7 – 10 December 2020. For further information, please see

Can’t Skip Hope Portugal’s New Campaign – Silvija Travel Tiips

Amidst the current COVID-19 Pandemic, The Portuguese Tourism Board has changed its marketing message from #CantSkipPortugal to #CantSkipHope

A new video was released on social media along with this campaign, saying “It’s time to stop. It’s time to take a break, for the good of the world. In the meantime, we can dream for the great days to come. We’re in this together.”

The Portuguese Tourism Board wants to show tourists, tourism professionals along with the Portuguese public that this is the time “to pause, refocus and join efforts so that we can move forward”.

Viking Line’s service on the Baltic Sea as of April 2, 2020 – Silvija Travel Tips

Due to the COVID-19 coronavirus, Viking Line will continue to keep service on the Baltic Sea at a reduced level. Four of the Company’s seven vessels will sail primarily with cargo between Finland and Sweden, the Åland Islands and Estonia to ensure the security of supply. Passenger traffic has virtually come to a standstill following the authorities’ restrictions. 

Demand for cargo transport remains high. Viking Line continues to transport goods between Finland, Sweden, Åland and Estonia with four vessels to ensure the security of supply.

“It is important to maintain vital social functions during these exceptional circumstances, and Viking Line is doing so by providing cargo service between these countries,” says Jan Hanses, President and CEO of Viking Line.

Viking Line’s service for the period 2nd April 2020 and beyond:

Turku – Åland (Långnäs) – Stockholm

M/S Viking Grace and M/S Amorella will serve the route until further notice according to the following timetable:

Mariehamn – Kapellskär:

M/S Rosella will sail between Mariehamn and Kapellskär only for cargo on Tuesdays, Wednesdays and Thursdays until at least April 30, 2020. Passenger traffic can resume at the earliest on April 15, 2020, or in accordance with the instructions of the relevant authorities.

Helsinki – Tallinn

M/S Gabriella will sail between Helsinki and Tallinn until at least April 30, 2020, according to the following timetable

Suspended traffic:

  • Traffic between Helsinki and Stockholm will be suspended until at least May 13, 2020. 
  • Cruise traffic from Stockholm to Mariehamn with M/S Viking Cinderella will be suspended until at least May 13, 2020. 
  • Traffic with Viking XPRS, which normally sails between Helsinki and Tallinn, will be suspended until at least April 30, 2020.

We will contact the customers affected by the cancelled departures. Free re-booking and cancellation apply for booked trips. Customers are encouraged to wait for this contact due to the great pressure on customer service. More info on refund and rebooking can be found on the Viking Line website.


Medical Tourism Market Size Worth $207.9 Billion By 2027 – Silvija Travel Tips

The global medical tourism market size is expected to reach USD 207.9 billion by 2027, expanding at a CAGR of 21.1%, according to a new report by Grand View Research, Inc. Medical tourism generates direct foreign exchange income and contributes to the overall development of any economy. It provides employment and business opportunities for residents. Moreover, it helps in the growth of associated businesses such as pharmaceuticals, healthcare devices, and tourism. Government support to maintain the general reputation and political stability of the host country is a key influencing factor that drives the market.

Key suggestions from the report:

  • Thailand dominated the market in terms of revenue in 2019 pertaining to the huge difference in treatment cost in comparison to developed countries. Around 2.8 million people visited Thailand to seek medical care in 2018 owing to low cost and good quality healthcare services
  • In 2016, Thailand ranked 18th in the International Healthcare Research Center’s Medical Tourism Index. Moreover, the country ranked 13th on the same index in terms of quality of facilities and services provided owing to well-developed healthcare infrastructure and an increasing number of healthcare professionals
  • In Thailand, Asia’s first largest private hospital, Bumrungrad International Hospital, is also the first hospital to receive JCI accreditation and ISO 9001 certification. Till date, over 53 private hospitals have received JCI accreditation
  • Singapore, Colombia, Taiwan, and Spain are some of the fastest-growing medical tourism destinations in the medical tourism market. Medical tourism is one of the important factors for revenue generation for these countries. They have an advanced healthcare infrastructure and skilled manpower to cater to international patients
  • Thailand is popular for cosmetic procedures and India is most preferred for cardiovascular and orthopaedic procedures. Brazil and Costa Rica are preferred for dental procedures.

Read the 140 page research report with ToC on “Medical Tourism Market Size, Share & Trends Analysis Report By Country (Thailand, India, Costa Rica, Mexico, Malaysia, Singapore, Brazil, Colombia, Turkey, Taiwan, South Korea, Spain, Czech Republic), And Segment Forecasts, 2020 – 2027” Link to the report:

Government authorities are willing to invest in local enterprises to capitalize on the growth of the market. Such government bodies are authorizing projects that help in the overall development of infrastructure in the country such as the public transport system and water supply facilities to attract high-end travellers.

Medical tourism has led to a rise in state-of-the-art healthcare facilities in developing countries to attract foreign nationals, resulting in the fast growth of healthcare infrastructure in such countries. Moreover, healthcare providers now offer comprehensive tour packages that include services ranging from ticket booking to hotel stay and healthcare insurance. 

Grand View Research has segmented the global medical tourism market based on countries:

  • Medical Tourism Country Outlook (Revenue, USD Million, 2016 – 2027)
    • Thailand
    • India
    • Costa Rica
    • Mexico
    • Malaysia
    • Singapore
    • Brazil
    • Colombia
    • Turkey
    • Taiwan
    • South Korea
    • Czech Republic
    • Spain

Find more research reports on Healthcare IT Industry, by Grand View Research:

  • Wellness Tourism Market – The global wellness tourism market size was valued at USD 683.3 billion in 2018 and is expected to register a CAGR of 7.1% over the forecast period.
  • Care Management Solutions Market – The global care management solutions market size was valued at USD 7.5 billion in 2017 and is projected to exhibit a CAGR of 17.0% over the forecast period.
  • Healthcare Information Systems Market – The global healthcare information systems market size was estimated at USD 85.6 billion in 2016 and is anticipated to exhibit a CAGR of 7.7% over the forecast period.

Gain access to Grand View Compass, our BI enabled intuitive market research database of 10,000+ reports

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis of 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

SOURCE Grand View Research, Inc.

Nikki Beach Global Announces Nikki Beach Montenegro – Silvija Travel Tips

Nikki Beach, the family-owned and operated global luxury lifestyle and hospitality brand announced today that they are opening a second location in Montenegro. Nikki Beach Montenegro is slated to open in early summer 2020, joining the neighbouring Nikki Beach Resort & Spa Montenegro, which, as previously announced, will open in 2022/2023.

Nikki Beach, which is the first and original luxury beach club concept with 13 locations around the world, has blossomed into a well-respected beach club brand and hotel and resort company. 

Located in Budva and situated on the Bay of Tivat, Nikki Beach Montenegro is a 250-person capacity restaurant and beach club that will focus heavily on the brand’s key elements. In proximity to Porto Montenegro, which is just a ten-minute boat ride away, the property will include a 45-room boutique resort, gym and luxury spa. The property will also showcase spectacular sea and mountain views facing the inside of the fjord with direct water access and two jetties. The location will cater to the yachting community as a top mega-yacht destination.

Nikki Beach Montenegro will feature three dedicated pools, one that is more high energy and two additional relaxation pools for guests who are staying on property. A picturesque waterfall will connect two of the pools and a bridge will be constructed over one pool to cross over towards the seaside. In terms of hotel accommodations, there will be a great mix of large rooms and suites.

“We’re very excited to bring our global brand to a new country,” says Lucia Penrod, CEO of Nikki Beach Global. “Montenegro’s beautiful coastline and scenic mountain ranges will greatly appeal to our loyal brand followers as they travel the world every summer season.”

Nikki Beach Montenegro will showcase the brand’s signature design aesthetic, featuring an inviting décor of all white with wood accents. A palm-tree-lined platform with sunbeds, lounge chairs and cabanas will overlook the water and mountain range. The brand’s six elements of music, dining, entertainment, fashion, film and art will be highlighted throughout the space.

The location will present daytime and dinner service featuring the brand’s globally inspired menu, which incorporates approachable cuisine that is healthful, beautifully presented and prepared with simplicity in mind. Guests will savour oversized seafood platters, tasty sushi boats, colourful salads and global favourites representing the brand’s locations around the world.

Nikki Beach will bring its sought-after musical culture to the venue with resident DJs and musicians, featuring chill house, happy house, deep house, afro house, Latin house and more. An in-house saxophonist, among other musicians, will create an atmosphere that lends itself to lasting memories.

The second project in the area, Nikki Beach Resort & Spa Montenegro, is situated on a private peninsula in the bay of Budva and will be part of a luxury private villa development. The property, which is slated to open in 2022/2023, will house 150 rooms and suites, 20 ultra-luxury villas, three individual private beaches, a jetty, Nikki Spa, Tone Gym, and five restaurants including Key West, which is currently open.

“Nikki Beach Montenegro, the restaurant and beach club, will bring an unprecedented level of entertainment, culinary delights and energy to Montenegro this spring,” says Alexander Schneider, President of the Global Nikki Beach Hotels & Resorts division. “The adjacent Nikki Beach Resort & Spa Montenegro will combine the best of both worlds, a luxury boutique hotel offering the perfect backdrop to unwind and pamper yourself with the spirit of Nikki Beach.”

Most recently, in a joint venture with Nikki Beach Hotels & Resorts EMEA, the brand opened Nikki Beach Resort & Spa Santorini in August of 2019. Additionally, after the location’s best season since opening, Nikki Beach Hotels & Resorts embarked on a long-term contract renewal with Nikki Beach Resort & Spa Porto Heli (also in Greece). As recently announced, the brand will also be further growing its portfolio with the addition of Nikki Beach Resort & Spa Sri Lanka, a project that is currently under construction.


This year, Nikki Beach is focused on expansion in the luxury lifestyle industry and the scheduled opening of new locations in the next five years. As the brand adds new properties and projects to the pipeline, we will no longer operate Nikki Beach Resort & Spa Bodrum.

In 2019, Nikki Beach Global celebrated 20 years in business with milestone events at its beach clubs and resorts. The brand was founded by entrepreneur Jack Penrod and his wife Lucia in Miami Beach in 1998. Today, Nikki Beach Global has grown into an international, multifaceted luxury hospitality company with 13 beach clubs around the world, including Versilia, Saint Barth, Saint Tropez, Dubai, Monte Carlo, Marbella and Ibiza, and four hotels and resorts. Nikki Beach Global has offices in Miami, Marbella, Barcelona, Geneva and Dubai. 

For more information, please visit 
Facebook: @nikkibeachworld
Instagram: @nikkibeachworld
Twitter: @NikkiBeachWorld
Spotify: @nikkibeach