Best Western Hotels & Resorts targets Irish Hotel Owners, Developers and Investors with new-look Brand Portfolio
Plan is for 10 hotels in Ireland in the next five years
Best Western Hotels & Resorts (BWHR) has launched an awareness building campaign to demonstrate to Irish hotel owners, developers and potential investors how much the brand has changed and emerged significantly over the past number of years.
BWHR intends to build awareness in the Irish market of this new and improved global brand and its products. The group intends to have 10 hotels in Ireland within five years and is targeting existing properties and new builds with at least 75 rooms in both the Republic and Northern Ireland.
BWHR has established a team of 23 in its Dublin-based office, working across revenue, eCommerce, sales, marketing, support and business development. A new Director of Development Vivienne Nyhan has also been appointed to work with hoteliers and potential investors.
Best Western Hotels & Resorts has a portfolio of over 4,200 branded hotels in operation with a global footprint covering over 100 countries. There are two existing BWHR hotels operating on the island of Ireland however “our objective is to motivate more Irish hotel owners and investors to take a look at the new brand image and talk to us to show what we can offer them”, says Vivienne Nyhan, International Development Director, BWHR.
There are 13 brands in the BWHR portfolio that cater for all market segments, from 3 to 5-star property types. In the UK there are 250 hotels, while BWHR is the largest hotel group in Sweden, with 156 hotels in Germany and over 2,000 hotels in the United States.
In Ireland, the group is looking to establish the Best Western Plus, Best Western Signature and Best Western Premier brands as well as new boutique brands, Sadie and Aiden, whether for hotel conversion opportunities or indeed new builds.
Source: O’Hea PR