Amidst the current COVID-19 Pandemic, The Portuguese Tourism Board has changed its marketing message from #CantSkipPortugal to #CantSkipHope
A new video was released on social media along with this campaign, saying “It’s time to stop. It’s time to take a break, for the good of the world. In the meantime, we can dream for the great days to come. We’re in this together.”
The Portuguese Tourism Board wants to show tourists, tourism professionals along with the Portuguese public that this is the time “to pause, refocus and join efforts so that we can move forward”.