The seventh edition of CONVENE featured an impressive mix of Hosted Buyers from over 30 countries, as well as Exhibitors and Specialist Suppliers representing different parts of the Baltic Sea Region. As a boutique event, the focus of CONVENE remained on quality, and all signs pointed to that ambition being successfully delivered.
A noticeable concentration of this year’s 165 Hosted Buyers were representing the UK market, which bodes particularly well for Vilnius, since LOT Polish Airlines recently announced it will be launching a direct route between Lithuania’s capital and London City Airport this May, making both cities much more accessible to business travellers. Hosted Buyer agendas were packed over the course of the two-day exhibition, with plenty of opportunities to meet with the 80 Exhibitors representing Lithuania, Latvia, Estonia, Finland, Sweden, Poland, Ukraine, Slovakia and Belarus.
In addition to putting forth a comprehensive Education Programme touching on the industry’s hottest topics and latest trends, organisers also brought back CONVENE’s Professional Academy, a three-hour workshop dedicated to preparing suppliers for their meetings with Hosted Buyers throughout the show. The academy, which took place a day before the exhibition, had one session focused on the evolution of association sector meetings and another on growing business in the UK.
Inga Romanovskienė, Director of Go Vilnius, the city’s official development agency and umbrella organisation to the Vilnius Convention Bureau, was thrilled to welcome meeting industry professionals back to an event that has proved to be of great value to the entire region, saying, “When it comes to the meetings and events industry, the Baltic Sea Region is ripe for significant growth, with meeting planners from across Europe and the globe continuing to show interest in many of its destinations. And for our part, CONVENE is able to strategically position Vilnius as a regional leader and give people the opportunity to experience what the city has to offer first-hand.”
Organised by the Vilnius Convention Bureau, CONVENE is an annual business marketplace that provides non-stop networking opportunities for meeting professionals. The two-day event gathers Baltic Sea meeting and events industry suppliers and buyers from across Europe and the world together under one roof and facilitates the exchange of knowledge and best practices.