CULTOURFAIR Reveals Zamora to Be the Event’s First Post Tour 

The city of Zamora will sponsor a post-tour to exhibit its great cultural, heritage and gastronomic treasures, showcasing its medieval legacy filled with countless characters, stories, and legends, in addition to its romanesque architecture such as the San Salvador Cathedral or the Stone Bridge dating back to the XII century.

CULTOURFAIR 2022 will take place in Madrid from the 2nd to the 4th of October in the Hotel Princesa Plaza, a benchmark of quality in Madrid. The only B2B high standing cultural tourism tradeshow geared towards professionals in the world has the support and sponsorship for the second consecutive year of the Comunidad de Madrid, once again emphasizing the relevance of cultural tourism, a sign of good-will and trust in CULTOURFAIR

CULTOURFAIR’s objective is to position high standing cultural tourism on an international scale, for this purpose, 50 international premium buyers — all of them decision makers and executives — will be selected to participate from companies specialized in the organization of: luxury travel, events (sport, concerts, oenology, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious etc.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-standing networking program, boosting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

In the previous edition, in 2021, more than 2,000 business meetings were held with an estimated impact in the medium and long term of more than 200 million euros.

In the words of its participants:

Comunidad de Madrid, Raquel Gonzalez: “It is a very engaging event; it facilitates a unique and effective way to promote the destination. I am very glad to have participated, interesting contacts that have allowed me to directly showcase the value of Madrid as a destination.”

Ayuntamiento de Zamora, Christoph Strieder: “The companies found in this event are excelent, they originate from many different countries and that generates a balanced offer. I am thankful that MITM organizes these type of events, where new destinations meet new clients. The organization has been perfect, a good combination of professional meetings and social events.”