ILTM Cannes 2019 was held over 4 Days, 70,000 Meetings, 6000 Travel Industry Professionals, over 100 VIP Media, 1885 Exhibitors, 1850 Buyers and countless events and networking.
As always, Cannes’ main drag, La Croisette became the venues for parties, entertainment, award ceremonies, The Travel and Leisure Women in Travel breakfast, The ILTM official party, and many more individual social gatherings for exhibitors and buyers alike. The hub of the show – Le Palais des Festivals et des Congrès hosted the event itself and its opening session, the Global Forum.
ILTM Cannes also hosted over 70 of the world’s most influential travel editors from publications that are the voice of luxury travel to their high-net-worth readers around the world and there were other VIP media who attended independently. Exhibitors are given the opportunity to brief them through speed networking and briefings plus one-to-one meetings organised over the course of the week.
Winston Chesterfield of Barton Consulting presented at this year’s Leaders Lunch where some 50 industry CEOs met to hear how the ecosystem of travel is a new way of covering everything about travel that is not lodging and transport. The WealthX report highlighted how the total spend on activities, food, drink and entertainment is some $1.54trillion a year and concluded that if luxury travel were a country, its value would mean it would be within the world’s top 15 economies.
The ecosystem of travel developed into the theme of this year’s event, with participants showing how sustainability, conscious travel, culture, and the environment take the front of the stage for most luxury travel brands and also the traveller into the new decade. Albert Herrera SVP Global Product Partnerships at Virtuoso travel presented their trends to the media, showing that in general 48% of their client’s rate preserving natural and cultural heritage as important, 39% want experiences that benefit local people and the economy and 41% expect to adopt environmentally friendly practices. Top of “what matters to travellers” is culture, accommodation, food, new experiences and activities/atmosphere.
Michelle Woodley, President of Preferred Hotels & Resorts, expanded on how important ILTM is to their business year on year. “We have been coming to ILTM for more than 15 years, and every year we have more and more demand from our hotels to attend. But the reason we really like to be there is that it’s a great place to see a lot of buyers from around the world, I’m always really surprised at how many buyers outside of the European region come to this show”.
Carolyn Kremins, President of Skift supported the right mix of meetings with socialising that makes ILTM so special. “I love ILTM, this is one of my most favourite events to be at. It’s a great way to get business done over good meetings, great drinks and nightlife all combined in one. ILTM is special because it’s a mix of all of the great things coming together in one, good business and good fun – quite exhausting but in the best possible way.”
ILTM also provides journalists with endless news and introductions to luxury travel brands that they might not ever meet or know about. Anna Chernikova of L’Official Russia said “ILTM is the most important opportunity to gather news about the entire industry. I plan the following 12 months according to what I hear and learn from interviews and briefings.”
As part of the conscious travel theme, this year’s RETREAT on the show floor created a respite area for participants to experience to seek some downtime which ranged from a Six Senses massage to a SHA Wellness brain analysis, Yoga Nidra offered instantaneous deep rest and relaxation and Canyon Ranch presented relaxing reiki and there was also an excellent sports physicist to help get people moving. Denise Bruzzone of Canyon Ranch in the US commented, “It was our first time here and we wanted to capture the worldwide appetite for wellness. I was really surprised by the number of buyers especially from new markets for us, specifically the US, France and Spain.”
Paul Dhadda of Exquisite Travel Group in the US attended ILTM as a buyer and tried several sessions; “You never get a chance to reset yourself during an exhibition such as this, you are up late at night and early in the morning, so I came here and picked up a few tips and a little recovery – it was an amazing opportunity. I had my spine realigned by a specialist and was given tips on how to stretch more. I felt a sense of calmness after the session, so I am good to go again back to the show floor”.
Alison Gilmore, Portfolio Director of the ILTM Portfolio concluded: “The overwhelming support from the industry for ILTM demonstrates the real value of the show for luxury travel business. We are already looking forward to ILTM Cannes 2020 and a new decade of continuing to work with our partners and support their business opportunities, business growth and ultimately their business relationships.”
ILTM Cannes 2020 takes place 7 – 10 December 2020. For further information, please see www.iltm.com