Interview with Roger Dow, President and CEO, of the U.S. Travel Association speaking at the Phocuswright Conference, November 2017. The video includes shots of the presentation to BeachInspector.com – Winner of the Brand USA Marketing and Innovation Award
Transcript from video interview with Roger Dow.
There’s an overriding message especially in the media, that American doesn’t want people to be here. Further from the truth. What I think the Administration’s been very strong on security, and you have to be strong on security and accessibility. My message to the Administration should be America’s closed to terrorists, and open to everyone else. And that open to everyone else hasn’t happened. But still people separate politics and place. People still wanna come here. We’re seeing good numbers. The real bad thing here is the dollar. The dollar’s so strong that it costs you a lot more if you come from Ireland or if you come from Europe to come to America. So that’s our bigger problem. People wanna blame it on the President, but it’s a lot and most about dollar and global economies. My clear message is it’s the safest place to travel to the U.S. Never been a better place to come. And on behalf of all of U.S. destinations, it’s one big welcome. We wanna see you. We want you to come and spend your money, but we also wanna get to know you.
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