Last year Thailand Convention and Exhibition Bureau held a MICE Intelligence & Innovation Conference in Bangkok on the concept “Breakthrough the Hype – Uncover the Reality of Customer Insights”.

In the event, The Thailand Convention and Exhibition Bureau made an announcement of the establishment of MICE Intelligence to respond to the changing behaviours of the MICE community with a strategy driven by MICE Intelligence and Innovation that encompasses 16 highlighted projects based on the 3-year MICE business development plan (2019-2021).

Keeping up with global trends and market surveys, TCEB is armed with a 5-year Master Plan for the MICE industry, and a 20-year Strategy Master Plan.